Introduction
A beauty clinic website has one job: turn a visitor into a booking. That means treatments people can browse, prices they can see without asking, and a booking path short enough to finish on a phone. Everything else supports those three.
We build to this shape in Kosmetisk, our Framer beauty clinic template.
Treatments Are the Content Model
Treatments should be a collection, with duration, price and category as real fields. Hardcode them into a page and you cannot group by category, cannot show a price list anywhere else, and every price change becomes a layout edit.
Show the Price
Clinics hide prices more then almost any other sector, usually out of a worry about looking expensive. It backfires. Someone who cannot find a price assumes the worst and leaves, and you never hear about it.
Converts | Loses the booking |
|---|---|
Price visible on every treatment | Price on request |
Duration shown so people can plan | No indication of time needed |
Booking reachable from any treatment | One contact form in the footer |
Real photos of the actual space | Stock imagery |
The Booking Path
Count the taps from landing on a treatment to confirming a booking. Every step that asks for something before the booking is confirmed loses people, and most of them are on a phone. A booking link on every treatment beats a single contact page every time.
Whatever booking system the clinic already uses is the one to integrate with. Replacing a working system because a template prefers another is how launches slip by a month.
Photography Is the Trust Signal
Stock photography reads as a clinic that has something to hide. Real photographs of the room, the equipment and the staff do more for conversion than any amount of copy, and they are the one asset worth paying for before launch.
Before You Launch
Open the site on a phone and try to book the cheapest treatment. That path is the entire business, and it is the one most clinic sites have never tested end to end.
A portfolio has the same problem in a different shape, covered in what makes a good Framer portfolio template.
