How the Framer Marketplace Actually Works

Creators keep 100% of paid Marketplace revenue and templates publish with no review queue. What the Framer creator terms say, and what they leave out.

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How the Framer Marketplace Actually Works
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Introduction

The Framer Marketplace sells templates, plugins, components and vectors. Creators keep 100% of the revenue on paid products, templates publish immediately with no review queue, and only templates earn referral commission when a buyer upgrades their Framer plan.

That combination is unusual enough to be worth spelling out, because most marketplaces take a cut and most have a review gate. Here is what the terms actually say, and what they leave out.

What You Can Sell

Four product types qualify, and they do not all behave the same way.

  • Templates, full websites a buyer remixes into their own project

  • Plugins, which extend the editor itself

  • Components, single reusable pieces

  • Vectors, artwork and icon sets

The difference that matters: only templates generate referral commission. Publish a plugin or a component and you earn on the sale alone.

You Keep All of It

Framer’s own creator documentation is direct about this; you keep 100% of the revenue from your sales. There is no marketplace commission on a paid template. That is the headline as of 2026, and it is the reason alot of people list here rather than on a general marketplace.

Framer Marketplace

Selling on your own site

No commission on paid products

Payment processor fees only

Built-in audience already browsing templates

You bring every visitor yourself

Referral commission on template remixes

No referral layer

Framer controls the listing format

You control pricing, bundles and licensing

There Is No Review Queue

Templates publish immediately after submission. No approval wait, no reviewer, no back and forth about whether the work is good enough. Your listing is live when you say it is.

This cuts both ways. Nothing stands between a rushed listing and the marketplace, so quality control is entirely yours; the buyers do the filtering instead, in public, through what they choose.

The Referral Side

When someone remixes a template you shared and later upgrades to a paid Framer plan, you earn a commission on that subscription. This is why plenty of experienced sellers keep at least one strong free template in their catalogue; it works as a lead magnet that keeps paying after the download.

Framer publishes the rate on its creators page: 50% of the referred subscription for 12 months. Conversions stay pending for 30 days to cover refunds, and a commission can be adjusted if the referred customer cancels inside their first year.

Joining the Program

Two routes in. You are enrolled automatically by publishing a marketplace product or by becoming a verified Framer Expert. Otherwise you apply manually from the Links tab in your community profile settings, which Framer says usually completes within a few days.

The Rules Nobody Reads Until Later

Four restrictions matter more than the headline rate. Paid advertising using affiliate links is not permitted. Sign up links only attribute new users, so an existing Framer account earns you nothing. A template purchase takes priority over a sign up referral when both apply. And Enterprise subscriptions are not eligible for referral commission at all.

Payouts run through Dub and are paid via Stripe, monthly, covering commissions earned two months earlier. There is a minimum eligible balance of $200 before a payment issues, and Framer withholds no tax on your behalf. If Stripe is unavailable in your country you will need a US LLC or a Wise backed Stripe account.

If You Are Deciding

Decide what the listing is for. A paid template is a product; a free one is a distribution channel that earns on the referral instead. Most catalogues that work have both, and they are priced and built with that purpose in mind from the start.

If the product you are listing is an agency template, the structure buyers judge it on is covered in What to Look for in an Agency Website Template.

Does Framer take a cut of template sales?
icon

No. Framer's creator documentation states you keep 100% of the revenue from your sales on paid Marketplace products.

Is there a review process for templates?
icon

No. Templates publish immediately after submission, with no approval wait. Quality control is entirely down to the creator.

Do plugins and components earn referral commission?
icon

No, only templates do. Plugins, components and vectors earn on the sale itself, with no referral layer attached.

How do you join the Creator Program?
icon

Publishing a Marketplace product or becoming a verified Framer Expert enrolls you automatically. Otherwise apply from the Links tab in your community profile settings.

What is the referral commission rate?
icon

50% of the referred subscription, for 12 months, published on framer.com/creators. Conversions stay pending for 30 days in case of a refund, and can be adjusted if the customer cancels within their first year.

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