What is SEO?
The process of improving a website or online content to increase its exposure in search engine results pages (SERPs) is known as SEO (Search Engine Optimization). Making a website more relevant and authoritative for search engines is the aim of SEO in order to draw in organic (non-paid) visitors.
SEO Types
On-page SEO - Optimizing individual pages using pertinent keywords, meta tags, excellent content, and appropriate headings.
Off-Page SEO - Increasing domain authority through the development of backlinks, social signals, and other external ranking criteria.
Tehnical SEO - Enhancing a website's performance, mobile friendliness, indexing, structured data, and general architecture.
The Integrated SEO Features of Framer
SSL Certificate: To guarantee a secure connection between the browser and server, Framer automatically creates and updates an SSL certificate. Because search engines give preference to secure websites, this security measure is crucial.
XML Sitemap: To help search engines find and index your pages, an XML sitemap provides a list of all the URLs on your website. This sitemap, which is available at https://yourdomain.com/sitemap.xml, is automatically created and updated by Framer with each publishing.
Robots.txt file: Crawlers are instructed on which pages to index by the Robots.txt file. The robots.txt file, which can be found at
yourdomain.com/robots.txt, is automatically generated for your website by Framer.Self-Referencing Canonical Tags: Framer inserts self-referencing canonical tags to every page, indicating the preferable version for indexing, in order to avoid duplicate content problems.
Loading speed: times are guaranteed by Framer's infrastructure, which is important for both search engine rankings and user experience.
SEO Best Practices in 2025
Enhance Core Web Vitals: Pay attention to elements like visual stability, interactivity, and page speed; you can see how your website fares with the Google Lighthouse Extension for Chrome.
Alt text is used by search engines to interpret images. This enhances the accessibility of websites as well. By choosing a picture and entering a brief explanation in the settings page, adding alt text to Framer is simple.
Improve User Experience (UX) by designing user-friendly navigation, compelling graphics, and obvious calls to action.
ARIA labels help screen readers interpret buttons and icons that don’t have visible text.
SEO is improved by consistently releasing high-quality material, such as blog entries and case studies. Additionally, obtaining backlinks from trustworthy websites raises domain authority. You can check your domain authority with ahref's free tool.
Framer does a good job of optimizing images, but it's not flawless. Ensure that your images and video files are properly compressed for better performance. For images, use tools like TinyPNG for further optimization. For videos, you can use Handbrake, an open source tiny little tool that does wonders with your videos.
Make sure you're serving your media files in next-gen formats like
AVIF,WEBP,WEBM, and such. For example,WEBPcan replaceGIFsat a much lower file size.
Framer provides free Framer resources for designers, such as SEO plugins to improve on-page optimization, Framer Academy for instructional manuals, and Framer professional support, to help designers build SEO-friendly websites.
Additionally, Framer and the community provide free templates on the marketplace for small business, helping them establish an online presence quickly.
Available templates cover a range of needs, including e-commerce solutions with integrated shopping carts and secure payments for online sellers; portfolio layouts tailored to freelancers and creatives; and local business designs featuring service sections, interactive maps, and customer reviews.
Conclusion
It is essential to optimize your Framer website for search engines in order to increase visibility and draw in natural traffic. Even non-technical individuals may understand SEO because to Framer's simplification of many technical factors.
